5N30 Ep 3: Jenny Read, Kati Haberstock and Joyce Chen Connect NY, LA and San Francisco
Cuervo Instigates the Friendliest UFC Face-Off Ever
In the brand’s latest work from Mekanism, “Face-Off,” UFC fighters Justin Gaethje and Michael Chiesa instinctively engage in the iconically confrontational nose-to-nose pose so familiar from pre-fight weigh-ins, despite their otherwise friendly interaction. The spot sees them hilariously go about an otherwise normal bit of suburban watch-party chit chat, all while locked in an intense stare they never break. Read more>>
After a record quarter OkCupid debuts ‘provocative’ new campaign championing inclusivity
OkCupid has today unveiled a new global brand marketing campaign designed to celebrate the diverse array of single people who use the dating app. A primarily out-of-home (OOH) campaign, ‘Every Single Person’ asserts that OkCupid is a place for every type of single person, regardless of identity or beliefs. Read more>>
Peloton's Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home
The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. Read more>>
Awards
Effie 2018: Charles Schwab
Cannes Lion: 2019 Bronze
Clio Winner : 2019 MedMen
AICP: 2019 MedMen (cinematography/production design)
Effie 2021: Peloton Inc
Frida: 2021 Cannes Lion Shortlist
Award Shows
2019: AICP Judge
2021 Jury President for the D&AD Awards-Production Design